marketing

5 Keys to Gain & Retain Recurring Donors

They’ve heard the right song at the right time. They’ve been encouraged and inspired by your personalities. And when you ask them to give a financial gift, they are compelled to respond. Are you making it as simple as possible for your listeners to give a recurring gift and keep on giving?  Here are [...]

5 Keys to Gain & Retain Recurring Donors2021-11-01T20:44:09-05:00

Being Small is NOT an Excuse

Even though Fundraising21 was over two months ago, there was something that I heard from speaker Alan Mason that I can’t seem to get out of my head:  Being small is NOT an excuse! Years ago, I was stuck in the “only way I know I’ve arrived in Christian radio is to make it [...]

Being Small is NOT an Excuse2021-10-19T00:30:28-05:00

The Magic of Mid-Level Engagement

I enjoyed listening to Mike Meyers at Fundraising 21. Mike engaged the attendees in two sessions. I loved his “Maximized Mid-Level Giving, 9 Keys to Growing Your Mid-level Donor Program” session. Mike taught us why organizations should focus on mid-level donors, the profile of a mid-level donor, how to identify your mid-level donors, and [...]

The Magic of Mid-Level Engagement2021-10-04T15:13:11-05:00

Can You Feel It?

As I look back on all the smart people we heard from during Fundraising21, I’ve been trying to single out one bit of information that stood out to me. That’s been a hard task. But as I was looking back at the presentations, something Alan Mason said resonated with me. It was actually a [...]

Can You Feel It?2021-09-21T12:04:20-05:00

Fundraising is Personal

“In a way, the world is a great liar. It shows you it worships and admires money, but at the end of the day it doesn't. It says it adores fame and celebrity, but it doesn't, not really. The world admires, and wants to hold on to, and not lose, goodness. It admires virtue. [...]

Fundraising is Personal2021-09-06T21:02:35-05:00

My Takeaway from Fundraising21

I loved having the opportunity to see everyone in person during Fundraising 21 in Nashville. Along with you, I love the chance to learn from others. No matter how much you know about fundraising, there is always more to learn. Fundraising is something that is always changing. I loved the session with Lori Lewis. [...]

My Takeaway from Fundraising212021-08-24T10:12:12-05:00

Open Rates Are Closing Soon

iOS 15 is about to make an iO-MESS of your email marketing. In September, Apple will release the latest version of it’s mobile operating system, iOS 15. As an Apple guy, that’s good news. As an email marketing guy, that’s potentially very bad news. And as a non-profit organization that relies on email marketing [...]

Open Rates Are Closing Soon2021-07-29T16:24:04-05:00

Copywriting Lessons from Apple

I have always said that fundraising is very similar to sales. It’s all about influencing people to buy in to an idea and change their behavior. It’s about finding a way to identify their internal, felt needs and show them how your organization (or product) can help meet those needs. That’s why I study [...]

Copywriting Lessons from Apple2021-05-20T08:54:07-05:00

Nonprofit Crowdfunding on WordPress

In the beginning, entrepreneurs primarily used crowdfunding to gain small investments online from the public for their for-profit ventures. By 2025, it’ll be a $90-$96 billion market. Platforms like the Woocommerce plugin for WordPress are designed to help individuals, start-ups, nonprofits, and other organizations share information about their causes and solicit their audiences for [...]

Nonprofit Crowdfunding on WordPress2021-04-26T13:48:13-05:00

How To Approach Fundraising On Facebook & Instagram

Social media is all about building relationships. There are no better tools for relationship management than Facebook and Instagram. Use these tools to set yourself up for social media fundraising success. After all, nonprofits rely on their communities to support them. Grant cycles are unpredictable, but your supporters can be far more reliable (and [...]

How To Approach Fundraising On Facebook & Instagram2020-12-16T12:21:26-06:00
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