Some of the most powerful fundraising tools are so simple, they get overlooked. Offering a text-giving option to your listeners during on-air fundraisers is one of those sorely overlooked tools! Let’s face it. More and more people prefer not to call their friends to chat anymore. Even if a voice call is warranted, it [...]
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So far Vidare Creative has created 16 blog entries.
Social media is all about building relationships. There are no better tools for relationship management than Facebook and Instagram. Use these tools to set yourself up for social media fundraising success. After all, nonprofits rely on their communities to support them. Grant cycles are unpredictable, but your supporters can be far more reliable (and [...]
As a fundraiser, I get great joy out of typing the words, free money. I am amazed at how many radio stations do not do a year-end event. As I travel, I often hear, our staff is chilling during the holidays, our team has worked hard all year long, our listeners don't want another [...]
Now that might be the question of the year. Most stations have a monthly core ask. Some ask for $30 a month; others ask for $40 a month. The vast majority of radio stations fall in one camp or the other. So what happens when it gets tough to get your listeners to respond [...]
By now, your year-end fundraising strategy should be in full swing; if not, let's roll. It's surprising how many radio stations miss out on year-end fundraising. People are giving out free money in December; all you have to do is ask. Nearly three out of ten Americans (28 percent) say they would make end-of-year [...]
One of the most significant issues I see in the world of fundraising is the lack of deadlines. I love what Brant Hansen said, "If people are motivated by deadlines, let's give them as many deadlines as possible." Ok, I know by quoting Brant I now owe him a royalty of some kind. Many [...]
I’ve been doing a lot of research lately in prep for a talk I’m giving during our Fundraising 2020 Mastermind this summer. I’ll be talking about “The Psychology of Fundraising.” I’ve always been fascinated by the process of finding out where the potential donor is, and how I can craft a message that will [...]
For sure, these are uncertain times, but don’t make a mistake and underestimate your listener’s generosity. I’ve been in radio and fundraising for decades and have seen challenging times. My good friend Todd Isberner and I did a pledge drive during 9/11. I know you are thinking, impossible. The first day of the pledge [...]
So many are asking me if it's ok to fundraise right now. I think it depends on what your area is going through at the moment. For instance, at The River in Columbus, we started with record-breaking numbers. But, on Wednesday and Thursday, the Governor did a press conference and began shutting down the [...]
The other day I was engaged in a group chat with Christian music pioneer Matthew Ward from 2nd Chapter of Acts. Matthew saw a comment asking him, “How do you keep things fresh when you perform the same songs night after night?” Matthew’s response was, “Even though the songs I perform are mostly the [...]