I have always said that fundraising is very similar to sales. It’s all about influencing people to buy in to an idea and change their behavior. It’s about finding a way to identify their internal, felt needs and show them how your organization (or product) can help meet those needs. That’s why I study [...]
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In the beginning, entrepreneurs primarily used crowdfunding to gain small investments online from the public for their for-profit ventures. By 2025, it’ll be a $90-$96 billion market. Platforms like the Woocommerce plugin for WordPress are designed to help individuals, start-ups, nonprofits, and other organizations share information about their causes and solicit their audiences for [...]
Most of us have tried doing our show remote over the last year and some are still broadcasting from their closets like Kankelfritz and Steve Sunshine. I am still getting the question, does remote fundraising work? I also get, can you use a phone center off-site and still make it work? Can you raise [...]
Some of the most powerful fundraising tools are so simple, they get overlooked. Offering a text-giving option to your listeners during on-air fundraisers is one of those sorely overlooked tools! Let’s face it. More and more people prefer not to call their friends to chat anymore. Even if a voice call is warranted, it [...]
Social media is all about building relationships. There are no better tools for relationship management than Facebook and Instagram. Use these tools to set yourself up for social media fundraising success. After all, nonprofits rely on their communities to support them. Grant cycles are unpredictable, but your supporters can be far more reliable (and [...]
As a fundraiser, I get great joy out of typing the words, free money. I am amazed at how many radio stations do not do a year-end event. As I travel, I often hear, our staff is chilling during the holidays, our team has worked hard all year long, our listeners don't want another [...]
Now that might be the question of the year. Most stations have a monthly core ask. Some ask for $30 a month; others ask for $40 a month. The vast majority of radio stations fall in one camp or the other. So what happens when it gets tough to get your listeners to respond [...]
By now, your year-end fundraising strategy should be in full swing; if not, let's roll. It's surprising how many radio stations miss out on year-end fundraising. People are giving out free money in December; all you have to do is ask. Nearly three out of ten Americans (28 percent) say they would make end-of-year [...]
One of the most significant issues I see in the world of fundraising is the lack of deadlines. I love what Brant Hansen said, "If people are motivated by deadlines, let's give them as many deadlines as possible." Ok, I know by quoting Brant I now owe him a royalty of some kind. Many [...]
I’ve been doing a lot of research lately in prep for a talk I’m giving during our Fundraising 2020 Mastermind this summer. I’ll be talking about “The Psychology of Fundraising.” I’ve always been fascinated by the process of finding out where the potential donor is, and how I can craft a message that will [...]