Expect a Great Fundraiser

For sure, these are uncertain times, but don’t make a mistake and underestimate your listener’s generosity. I’ve been in radio and fundraising for decades and have seen challenging times. My good friend Todd Isberner and I did a pledge drive during 9/11. I know you are thinking, impossible. The first day of the pledge [...]

Expect a Great Fundraiser2020-05-07T16:42:13-05:00

How To Fundraise During Uncertain Times

So many are asking me if it's ok to fundraise right now. I think it depends on what your area is going through at the moment. For instance, at The River in Columbus, we started with record-breaking numbers. But, on Wednesday and Thursday, the Governor did a press conference and began shutting down the [...]

How To Fundraise During Uncertain Times2020-04-22T14:17:06-05:00

How To Keep Your Fundraiser Sounding Fresh

The other day I was engaged in a group chat with Christian music pioneer Matthew Ward from 2nd Chapter of Acts. Matthew saw a comment asking him, “How do you keep things fresh when you perform the same songs night after night?” Matthew’s response was, “Even though the songs I perform are mostly the [...]

How To Keep Your Fundraiser Sounding Fresh2020-04-22T14:18:35-05:00

Why I Stopped My Business Underwriting Program

On the surface, it’s counterintuitive: decrease your station’s income in order to increase it? Look a little deeper, and it makes perfect sense. The Discovery: It was probably 25 years ago. A group of us were taking a quick tour through a commercial Christian station. I had been looking forward to learning about their [...]

Why I Stopped My Business Underwriting Program2020-04-22T14:20:00-05:00

Your Worst Fundraising Mistake

As most of you know, I’ve been doing fundraisers for decades.  I’ve been a part of over 700 fundraising events over the years. I have seen more than once, a radio station that had determined how their listeners should give.  They decided what the pure way for them to give was and the supposed [...]

Your Worst Fundraising Mistake2020-04-22T14:22:21-05:00

Are Your Fundraisers Secure?

You’ve heard about data breaches at Target, Yahoo, Equifax, and others. How many letters and Life Lock alerts have you received about somewhere you’ve shopped or provided with your payment info? They invested in security precautions and were sure it couldn’t happen to them.  Until it did. The volunteers who help answer phones for [...]

Are Your Fundraisers Secure?2020-04-22T14:23:57-05:00

GIVE Is A Four Letter Word

It’s amazing how many people who live in the non-profit world hate asking for money.  I have heard while visiting stations that, “fundraising is the necessary evil that we have to do in order to keep our station on the air.”  So I guess in their eye the means justify the end.  If this [...]

GIVE Is A Four Letter Word2020-04-13T14:06:25-05:00

Do We Want Small Gifts?

I heard someone say the other day that small gifts are not needed during a pledge drive.  All gifts are needed from everyone in your audience.

Do We Want Small Gifts?2020-04-22T14:33:01-05:00

Free Money

As a fundraiser, I get great joy out of typing these words: “free money”.

Free Money2020-04-22T14:34:41-05:00
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